Forbes Articles
15 Ways To Leverage YouTube For More...
August 18, 2026 | By Forbes - Featuring Kurt Allen
Build Long-Term Content Value The biggest lesson is to treat YouTube as a long-term content and search platform, not just another social media cha...
How To Use Video As A Full-Funnel Communications...
August 5, 2026 | By Kurt Allen - Forbes
Over the last two decades, video has increasingly become one of the most powerful tools in marketing and communications. It has allowed organizati...
20 Media Outreach Lessons Comms Pros...
July 22, 2026 | By Forbes - Featuring Kurt Allen
Prioritizing Relevance Over Reach Early in my career, I treated media outreach as a distribution exercise rather than a relationship-building one....
Why Marketing And Communications Teams...
June 15, 2026 | By Kurt Allen
Search engine optimization (SEO) has long been a critical part of digital marketing and communications because, to be discovered, organizations h...