Articles
How AI Is Changing Marketing Communicati...
July 29, 2025 | By Kurt Allen
Marketing communications is undergoing a fundamental transformation, driven by the rapid integration of AI. Over my 25-year career, spanning roles...
15 Warning Signs A Marketing Idea Might...
July 18, 2025 | By Forbes - Featuring Kurt Allen
Ignoring Customer Insights In Favor Of Internal Excitement A clear warning sign that a marketing idea might miss the mark is when internal excitem...
Synchronicity and Rethinking 'Evidence-Based'...
July 14, 2025 | By Helen Marlo
Key points Evidence for “evidence-based psychotherapy” is variable, overstated, and less robust than it appears. Not all meaningful moments in ps...
How To Prevent A PR Crisis: 20 Comms...
July 8, 2025 | By Forbes - Featuring Kurt Allen
Lead With Transparency To Build Credibility Truth builds trust. Most PR crises don’t erupt because something bad happened; they erupt because a co...